Our community campaigns aim to increase knowledge about the need for conservation of Grey Crowned Cranes, the protection of habitat and to slowly change some of the traditional beliefs and practices that impact the crane population. The campaigns are strategically organised to take place in busy places, such as near the market on market days and target a range of people. Entertainment via big speakers is provided, with music, a stage and dancers which quickly attract attention and a large crowd – we have between 300 and 1000 people attending one event. We then deliver our key conservation messages and intersperse the messages with quizzes and competitions with prizes to keep people’s attention and interest.
We have also delivered campaigns in communities living nearby bat colonies, to raise awareness about bats and how to live safely with bats. The model we use can be adapted to give important messages about different wildlife and environmental concerns depending on the need.