Bats provide us with crucial ecosystem services and have an important role as seed dispersers, pest controllers, and pollinators, yet a quarter of all global bat species are known to be threatened due to the loss of foraging habitats and roosts mainly caused by human activities. Despite the rich biodiversity of bat species, they are the least studied when compared to other mammals.
Radio advertisements are accompanied by live talk shows to discuss and debate the issues raised and encourage members of the public to call in with questions. This gives a gauge of public attitude and understanding and helps us to assess any changes over time and highlight the focus needed on subsequent talk shows to address any misunderstandings. In addition, we often feature on Rwanda television and press releases are sent to all major newspapers.